Charming Charlie

Introducing the Charming Charlie x Grace VanderWaal collection. The singer-songwriter and America's Got Talent 2016 winner handpicked her favorite pieces to ...

As part of Charming Charlie’s rebranding strategy, I shifted our content focus from products to people.

We worked with America’s Got Talent season 11’s winner Grace Vanderwaal for a product launch & collaboration.

Creative/Art Direction: Beena Alvi

Production/Editing: Beena Alvi + Team