For Parc Shop, I was tasked with elevating their digital presence through a comprehensive redesign of their social and website assets. The goal was to reflect the premium quality and ethos of their skincare line while fostering a deeper connection with their target audience.

The project involved reimagining the visual and messaging strategy to emphasize the brand's minimalist sophistication, while simultaneously ensuring their signature element of “fun”, and commitment to natural ingredients. By crafting cohesive, aesthetically driven assets, I aimed to create an online experience that felt both aspirational and approachable.

The result was a suite of designs that seamlessly integrated storytelling, product highlights, and visual harmony, enhancing Parc Shop's ability to engage its audience and boost brand loyalty.

The launch of REN Clean Skincare’s Overnight Dark Spot Cream

Buyk’s Brand Identity and People Campaign

Glamglow’s launch of Starpotion, part of the ELC.

The launch of REN Clean Skincare’s Overnight Dark Spot Cream

REN Clean Skincare’s Perfect Canvas Jelly Cleanser launch

I led the content strategy and creative direction for the relaunch of our Ready Steady Glow Daily AHA Toner

As part of Charming Charlie’s rebranding strategy, I led art direction and content strategy for the product launch/collaboration with singer/songwriter Grace Vanderwaal.

It all begins with an idea.