Parc shop

Skincare Brand Asset Redesign

For Parc Shop, I was tasked with elevating their digital presence through a comprehensive redesign of their social and website assets. The goal was to reflect the premium quality and ethos of their skincare line while fostering a deeper connection with their target audience.

The project involved reimagining the visual and messaging strategy to emphasize the brand's minimalist sophistication, while simultaneously ensuring their signature element of “fun”, and commitment to natural ingredients. By crafting cohesive, aesthetically driven assets, I aimed to create an online experience that felt both aspirational and approachable.

The result was a suite of designs that seamlessly integrated storytelling, product highlights, and visual harmony, enhancing Parc Shop's ability to engage its audience and boost brand loyalty.