BUYK

Full Brand Redesign + People Campaign

For Buyk, a rapid-delivery service, I spearheaded a complete brand transformation, culminating in the "People Campaign"—a bold, vibrant effort to reintroduce the brand to New York City. This campaign celebrated the spirit of the city by featuring real New Yorkers alongside Buyk's delivery team, highlighting the personal connections behind the service.

The campaign was designed as a guerrilla marketing initiative, with striking imagery planned for wheat-pasting across iconic NYC neighborhoods. By blending authenticity with a street-level approach, the redesign aimed to position Buyk as a brand deeply intertwined with the city’s dynamic energy.

Although Buyk shuttered shortly after the project’s completion, the campaign stood as a testament to innovative storytelling and strategic brand revitalization.

BUYK’s “People Campaign”

I led concept, creative, stylizing, and production for this campaign

Finalized assets for re-launch