Glamglow

Estée Lauder/Glamglow - TropicalCleanse Launch

For the launch of Glamglow’s TropicalCleanse, I led the creative development, concept design, and overarching branding strategy. The vision for this campaign was to merge a glamorous, vibrant aesthetic with the simplicity and appeal of clean beauty, resonating with both luxury-focused and eco-conscious consumers.

Through meticulously crafted launch assets, I brought this vision to life, creating a visual and strategic campaign that positioned TropicalCleanse as both indulgent and approachable. This project highlights my ability to balance brand sophistication with contemporary consumer expectations, delivering a memorable and effective product launch.